By P.A. Geddie
A great “advertising” strategy is to focus on getting editorial coverage in key publications. Make sure your message is getting viewed in as much CONTENT as possible.
When consumers started skipping TV commercials through TVO devices, savvy advertisers learned to get their message into TV programs. While that’s a very expensive process for TV, it’s not quite as costly to do in online publications.
Talk to your favorite mediums about a strategic advertising plan that includes content coverage. Send press releases when you have something newsworthy to say. If used, your message is available online to their readership and that is a powerful way to keep your name in front of thousands of people every day.
Spending a few minutes each week on media relations helps to ensure your business, town, or event is making its way into digital, print, and broadcasting content.